Dr. Moutusy Maity is currently Department Chair and Professor in the Marketing Department, at the Harrisson College of Business and Computing, Southeast Missouri State University, USA. Moutusy has held a full professor position at the Indian Institute of Management-Lucknow (IIM-L) (tenured), an associate professor position at the University of Southampton, and assistant professor positions at the Indian Institute of Management-Bangalore (IIM-B), and at the University of Wisconsin, Whitewater, WI, USA.

Moutusy’s research has appeared in reputable journals, including the Journal of Retailing, Journal of Business Ethics, European Journal of Marketing, Journal of Business Research, Decision Support Systems, Psychology & Marketing, Technological Forecasting & Social Change, Journal of Macromarketing, Journal of Marketing Theory and Practice, International Journal of Consumer Studies, and Journal of Retailing and Consumer Services among others. Her books Digital Marketing, and Marketing Analytics, have been published by the Oxford University Press (OUP), and are widely adopted and used by leading business schools in India. She serves on the editorial review boards of the Journal of Business Research and the International Journal of Advertising.

Moutusy’s research interests are in the areas of consumer interaction with information and communication technology (ICT) (e.g., immersive technologies, consumer privacy, Internet/e-commerce, mobile/m-commerce, social media, electronic/online word-of-mouth (eWOM), digital marketing). Her research examines the impact of ICT on individuals, businesses, and society. Specifically, her work investigates the impact of online channel characteristics on consumer decision-making and choice, consumer reviews on social media and e-commerce platforms, social influencers, and social networks. Moutusy also examines issues about ICT adoption and use among those from the lower socioeconomic strata in emerging economies.

Moutusy offers courses on Digital Marketing/Internet Marketing, Customer Relationship Management (CRM), Marketing Analytics, Marketing Research, and other core courses in Marketing. She holds a master’s degree in business administration (M.B.A.) from the University of Calcutta, INDIA, and a doctoral degree in business administration (Ph.D.) from the Terry College of Business, University of Georgia, Athens, GA, USA.